La 96.1: Pulsing to Puebla’s Beat on XHEZAR-FM
From the historic streets of San Bernardino Tlaxcalancingo to the heart of Puebla’s city center, XHEZAR-FM—branded as La 96.1—has become the go-to destination for listeners craving a vibrant mix of music, culture, and community connection. Operated by Intolerancia Diario and owned by Grupo Radiorama, this variety-format station seamlessly blends contemporary hits, nostalgic favorites, and specialty programming on its HD2 and HD3 subchannels—Golden In Oldies and Inolvidable—offering something for every musical taste.
Each weekday morning, La 96.1 kicks off with a high-energy breakfast show that fuses chart-topping pop anthems and friendly chatter, setting the tone for the day. Midday segments shift to local news briefs, traffic updates across Puebla, and interviews with community leaders, ensuring commuters and office workers stay informed. In the afternoon, themed music hours spotlight everything from Latin pop sensations to international dance remixes, while the station’s signature “Arroba FM” personality shines through interactive contests and listener dedications.
Beyond the FM dial, XHEZAR-FM embraces digital innovation with 24/7 online streaming via its website and mobile apps. Diaspora audiences around Mexico and beyond can tune in live, sharing in real-time coverage of Puebla’s cultural festivals, sporting events, and breaking headlines. Social media channels bolster this reach, featuring live video sessions with on-air hosts, behind-the-scenes studio tours, and daily polls that invite listeners to shape upcoming playlists.
Since its AM origins in 1989 and migration to 96.1 MHz in 2018, La 96.1 has evolved alongside Puebla itself—transitioning from ranchera and classic adult contemporary formats to today’s dynamic variety lineup. With a 700-watt transmission that blankets the metropolitan area and the station’s commitment to community initiatives, XHEZAR-FM stands not just as a source of entertainment, but as a civic partner dedicated to Puebla’s growth.
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