## Tuning into Lowell: Why WCAP Remains the Voice of the Valley
For generations, the resonant tones of WCAP have echoed through Lowell and the surrounding Merrimack Valley. Broadcasting from 243 Central Street, this iconic station, known as "The Voice of the Valley," has served as a vital link to the community, delivering news, information, and entertainment on 980 AM. But what makes WCAP so integral to Lowell's identity, and why does it continue to thrive in the age of digital media?
Lowell, situated in Middlesex County, Massachusetts, boasts a rich history. Once a bustling hub of the Industrial Revolution, the city has evolved while retaining a strong sense of community. WCAP has been an integral part of that evolution, reflecting and shaping the local narrative for decades. It's more than just a radio station; it's a local institution, a trusted source of information, and a familiar voice that resonates with listeners of all ages.