## Cruising Down the River with 103.1 KRVO in the Flathead Valley
Nestled in the heart of Montana's stunning Flathead Valley, 103.1 KRVO, affectionately known as "The River," provides the perfect soundtrack to life amidst breathtaking mountains and pristine lakes. From Kalispell to the surrounding communities, KRVO has become a beloved local station, evolving with the times and the tastes of its listeners.
Originally launched as an adult album alternative station, KRVO embraced a diverse range of music, introducing listeners to both established artists and emerging talents. Over time, the station transitioned to a hot adult contemporary format, broadening its appeal while retaining the "River" moniker that resonated so strongly with its audience. This evolution allowed KRVO to continue offering a fresh and engaging mix of music, appealing to a wider range of listeners throughout the valley.
