## Tuning into Columbia, Missouri: The Story of KBXR 102.3
Columbia, Missouri isn't just home to the University of Missouri; it's also home to a unique slice of the radio spectrum: KBXR 102.3, "Where Music Matters." Broadcasting from its perch on Old Highway 63, KBXR has been a cornerstone of the local music scene since its inception in 1993.
Unlike many stations that hop between formats chasing trends, KBXR carved its niche early on and has stayed true to it. Since launching on October 15, 1993, the station has championed Adult Album Alternative (AAA) music, offering a refreshing blend of established artists and emerging talent. Imagine the scene: the clock strikes 1:06 pm, and the airwaves come alive with the unmistakable sound of R.E.M.'s "It's The End Of The World As We Know It." That's how KBXR introduced itself to mid-Missouri, and the station has been a haven for music lovers ever since.
