## Tuning into a Legacy: KFWB, La Mera Mera 980, and a Century of Sound
Los Angeles's KFWB, broadcasting at 980 AM, pulsates with the vibrant rhythms of classic Regional Mexican music. Known affectionately as "La Mera Mera 980," the station resonates with a rich cultural heritage, offering listeners a connection to the heart of Mexican musical traditions. But KFWB's story extends far beyond its current format, encompassing a fascinating journey through the evolution of broadcasting.
This station, owned and operated by Lotus Communications, boasts a history nearly as old as radio itself. Its call letters, KFWB, have remained constant throughout its near-century on the airwaves, a testament to its enduring presence in the Los Angeles soundscape. From its early days as the voice of Warner Bros. Studios, KFWB played a role in the golden age of Hollywood, broadcasting the magic of the movies to eager listeners.
