## Tuning into the Valley's Voice: A Look at KFIV Power Talk 1360
For decades, KFIV Power Talk 1360 has been a familiar voice in the Central Valley, broadcasting from Modesto, California. This iHeartMedia-owned station, broadcasting at 1360 AM, offers a compelling lineup of talk radio programming, keeping listeners informed and engaged with discussions on local, national, and global issues. But the story of KFIV is more than just its current format; it’s a journey through the evolution of radio and its impact on the community.
Originally known as KMOD when it first hit the airwaves in 1950, the station transitioned to the KFIV call letters in 1957. For a significant portion of its early history, the station thrived as a popular music outlet under the memorable branding "K-5." Generations of listeners in Modesto and surrounding areas tuned in to hear the latest hits, making KFIV a cornerstone of the local music scene.
