## Tuning into Sami Culture: A Look at NRK Sápmi
For the indigenous Sami people of Norway, maintaining their unique language and culture in a rapidly changing world is paramount. A vital resource in this effort is NRK Sápmi, a dedicated branch of the Norwegian Broadcasting Corporation (NRK). Broadcasting across radio, television, and the internet, NRK Sápmi delivers news, stories, and entertainment specifically created for the Sami community, strengthening their cultural identity and ensuring their voices are heard.
More than just a broadcasting service, NRK Sápmi acts as a cultural cornerstone. It provides Sami speakers with access to news and information in their native tongue, promoting language preservation and strengthening intergenerational connections. This dedicated platform allows for the sharing of traditional stories, songs, and joiks (traditional Sami song), keeping the rich tapestry of Sami heritage alive and vibrant.