Power 98.3 & 96.1: Phoenix’s Home for Hip-Hop and Urban Culture
At the heart of Arizona’s urban music scene, KKFR-FM – Power 98.3 & 96.1 is more than just a radio station. Broadcasting from Phoenix on 98.3 FM and relayed on 96.1, Power is a cultural cornerstone, shaping the soundtrack of a city that thrives on diversity, rhythm, and youthful energy. With its sharp focus on hip-hop, R&B, and contemporary hits, Power 98.3 connects with a generation looking for authenticity, bold voices, and the latest from both local and global artists.
For years, Power 98.3 has built its reputation as the go-to station for urban contemporary music in the Valley of the Sun. Its programming is a vibrant mix of national chart-toppers, underground beats, community-focused content, and local talent spotlights. Whether you're tuning in for the high-energy morning show, the afternoon drive-time hits, or weekend club-style mixes, Power delivers a sound that is bold, unapologetic, and deeply connected to Phoenix’s pulse.
What makes KKFR-FM truly stand out is its commitment to local culture. The station regularly features Arizona-based artists, interviews with influential voices in the community, and coverage of events that matter to its listeners. It creates a space where culture meets conversation — a station that entertains while informing, energizing while uniting.
Phoenix is one of the fastest-growing metropolitan areas in the United States, and Power 98.3 mirrors that growth with a dynamic and responsive approach to broadcasting. The station speaks directly to a young, mobile, and culturally attuned audience. Through FM, digital streaming, and social media, it stays accessible and relevant in an ever-changing media landscape.
Power 98.3 & 96.1 isn’t just part of Phoenix’s radio dial — it’s part of the city’s identity. It plays the music people live by, gives voice to stories that matter, and acts as a daily companion for thousands across the Valley. In a city where the heat never lets up, Power delivers the fire.
